Sites like Etsy in the UK

If you’re looking to start selling your handmade items, chances are the first place you’ll think to investigate is Etsy. However, there are many alternative marketplaces springing up online and some of them are well worth considering. Many sellers choose to list their products in more than one place so you might want to explore a few options. We’ve put together this list of 10 Etsy alternatives in the UK to help get you started.  



Internet giant takes on the handmade world.

Amazon, the world’s largest internet retailer, launched it’s very own ‘Handmade’ section in 2015 as a direct competitor to Etsy. When this was first launched, there was much discussion as to whether this would be the end of sites like Etsy – it was even described as an ‘Etsy-killer’. This hasn’t proved to be the case, however, as many sellers (and indeed buyers) have found that they prefer the more personal feel of Etsy, even with the promise of the extra traffic that Amazon Handmade brings.

There is a strict vetting process to ensure that your products come under Amazon’s definition of handmade. However, if you make it through this process, you’ll be rewarded with exposure to Amazon’s huge and loyal audience. Even though Amazon Handmade certainly hasn’t been the end of sites like Etsy, the combination of the familiar and trusted Amazon shopping experience combined with genuine handmade products has proved successful for some sellers.

  • Your products will be exposed to Amazon’s huge audience
  • Detailed reports on the performance of your products
  • Products can be eligible for Amazon Prime



Low-cost, easy-to-use Etsy alternative.

The Friday-Ad has been around since 1975 and was the UK’s first free classified paper. Nearly 20 years later, was launched and it now attracts around 2.3 million visitors every year. It is still based on the same passion for upcycling and recycling and is a great place for sellers to set up a shop and sell their handmade goods.

You can list items for free and if you want to, you can set up an online storefront which includes a personalised profile for your business. There is much more flexibility on the items that can be uploaded compared to sites like Folksy or Cargoh. When you’ve sold an item, payments can be made through the site and sophisticated moderation systems are in place to take care of any attempted scams.

  • It is free to list items
  • Mobile optimised
  • Personalised online storefront





High quality and unique handmade products.

This popular handmade goods site was founded around 10 years ago now and over 5,000 small and creative businesses sell their products through the site. Not on The High Street has a very high threshold for the standard of product that can be sold through the site. You’ll need an excellent standard of product photography too. However, some sellers have found a lot of success through the site.

While there is a fee to join and the commission is quite high, sellers are repaid with a high standard of marketing. Many sellers feel that the extra cost of this platform and the high standards set are worth it because of this. Marketing campaigns often include magazine promotions, gift guides, radio, billboards and even TV ads. The standard of customer service offered to both sellers and buyers is generally high and some sellers are even eligible for a dedicated account manager.  

  • Excellent marketing opportunities
  • Easy to use CMS
  • Attractive listings



The Instagram-eBay hybrid taking the millennial world by storm.

Depop is often cited as being a favourite among millennials due to the Instagram-like social aspect. It is an app that allows sellers to quickly upload products and then buyers can bid on them, much like eBay. There is a very particular market using Depop and many teenagers and twenty-somethings find and sell designer clothing on the app. It is often described as being a hybrid of Instagram and eBay.  

What sets Depop apart is how easy it is to use and how intuitive it is for a generation used to ‘liking’ and swiping and messaging. You can ‘follow’ different sellers, leave comments and ‘like’ products much in the same way that you would be able to on Instagram. This is a step removed from the more traditional Etsy-style buying and selling sites, however, if your items have a young target market, it could be worth a try.

  • Designed for smartphones – easy to use on the go
  • Strong community and social element
  • Allows you to build a following



Handmade items from the UK.

Folksy is sometimes described as being the UK equivalent of Etsy. It was founded in 2008, so it hasn’t been around quite as long as Etsy and is much smaller. It operates in much the same way as Etsy in that you pay a small amount to list an item and then Folksy takes a small commission on each sale. There is another option to pay a monthly or yearly flat fee for unlimited listings which is better suited to those who have more items to sell. Folksy currently only offers support for UK sellers.

As with many of these sites, it’s free to get started and set up your own personalised shopfront. The focus is on handmade items and craft supplies (you can’t sell vintage items on Folksy unless you have altered or refurbished them in some way). They also have a blog and a weekly gift guide that gets sent out to over 50,000 buyers which is a great marketing opportunity for sellers.

  • Limited to UK sellers
  • Option to pay monthly/yearly for unlimited listings
  • Personalised online storefront



An online marketplace with a strong community.

Storenvy is different to Etsy in that there aren’t any listing fees. You can put 500 product listings up for free and you get your own customisable storefront. The commission is, therefore, a little bigger than it is on Etsy but at least you won’t get charged for listing a product if it doesn’t sell.

You have two choices as to how you can sell your products on Storenvy. You can create your own online store which you can customise or you can have a marketplace on their site. Investing some time in creating a professional looking storefront could be well worth it and you can also get a custom domain for a relatively low price.

Storenvy also has a useful function which enables shoppers to search by brand which could help you build your own audience. There is also a strong community on the site and sellers actively recommend each other’s products.

  • No listing fees
  • Easy to use and customise your storefront
  • Custom domain for a small fee



Highly curated platform for high-quality handmade items.

Uncommon Goods has been around a little longer than Etsy but has only just expanded to the UK. Not much is given away about the selling process on their site. They have a team of buyers who scout out the products to be sold on the site but you can submit your products to be considered yourself.

The site is very much designed for buyers and is missing the community of sellers that you get on sites like Etsy or Storenvy. However, this is sacrificed in the face of the quality of the products and the user experience of the site. If you manage to get through the vetting process, this could be a very profitable site to feature on.

The site itself is more user-friendly than some of the other platforms out there and products are regularly included in gift guides. This site could be a great opportunity for sellers of high-quality products in the UK.

  • User-friendly site for buyers
  • International shipping
  • High quality



An easy-to-use platform with low fees.

This site may not look as slick as competitors like Etsy, however, it is often included in lists of top selling sites. This is because it is still a user-friendly site with simple navigation so buyers can find what they’re looking for and sellers can upload products easily.

It is free to start your own shop and it costs 20p per listing. Unlike Etsy, these listings won’t expire if the item doesn’t sell within a certain timeframe. The commission for each sale you make is 2.5%, which is relatively low compared to competitors. The guidelines as to what you can sell on the site are also less strict than they are for the likes of Uncommon Goods or Not on The High Street. This is a great option if you’re looking for a no-fuss platform. Sellers have also reported that the customer support is also very good.

  • Low fees and sales commission
  • Free customisable storefront
  • Easy to use



A social marketplace with high standards.

Cargoh describes itself as a ‘curated social marketplace for independent creatives’ and celebrates unique and handmade products. They are quite selective about the products that they allow to be posted to their site so it’s well worth looking through their guidelines before you apply. The standard of your product photography will also need to be pretty high if you are to be accepted. Sellers have reported that their products have been rejected because there was already a similar item listed on Cargoh, so what you’re selling really will need to be unique.

However, Cargoh is keen to make its platform work for both buyers and sellers and its audience is already very loyal. Another benefit is that Cargoh doesn’t charge you to list products, you will only be charged once you’ve made a sale (the commission is 10% of sales). Cargoh is still quite new, so even if you’re not tempted to use it straight away, this is a site to keep an eye on.

  • No listing fees
  • Loyal audience
  • Strong community



Great design and a worldwide audience.

Dawanda is a real competitor for Etsy in terms of size and what you can do with it. There are over 5 million products currently listed on the site and many of these are customisable. The site reports that it receives around 200 million page views every month. Most of the visitors are from Europe and the platform offers support for worldwide shipping.

If you choose to sell with Dawanda, you’ll get a free online shopfront which you can personalise. You’ll also get statistics reporting on how well your products are doing. Dawanda also offers its some sellers some great marketing opportunities. If you’re lucky, your products could be included in one of the PR campaigns or newsletters. The site is also optimised for search engines. The function for searching by gift type is particularly good on Dawanda, allowing buyers to search by person, occasion, interests, trends and price.


  • Wide audience
  • Effective search function
  • Good customisation options for your store

How to sell a car: A handy checklist

If you’re looking to sell your car and want to get the best possible price, you should explore the option of selling it privately. While trading your car in when you buy a new one or selling it to a car buying service requires less effort, you will get a much lower price.

A little extra effort can go a long way in getting a fair price for your car and there are some simple thing you can do to increase the value of your old vehicle. This guide shows you how you can sell your car in 10 easy steps, making sure you get the best deal. It will take you through the following steps:

We’ve also included a checklist summarising the steps.

Please note that your car must be roadworthy and that you must have the right to sell it.


Step 1: Value your car

In order to work out a realistic price for your car, the first thing to do is to check the prices of other similar cars being advertised privately. It is easy to do this online by looking at adverts on sites like Friday-Ad, Gumtree and eBay.  

Try Autotrader’s online tool which will give you an estimate as to how much your car is worth based on the make, model, age, and mileage.

It might also be worth checking out some adverts in specialist magazines, especially if your car is a more expensive vehicle, a specialist vehicle or a sports car.

Make sure you value your car realistically but competitively. Once you have an idea of how much your car might be worth you can set a target price for yourself. It is worth advertising the car at a little above this figure as buyers may want to negotiate so they feel they are getting a good deal from you.

You should note that you can’t sell a car with outstanding finance. This must be settled before you can proceed with the sale.


Step 2: Get your car ready for sale

One of the easiest and most effective ways that you can add to your car’s value is to present it well. A clean car free of too much wear and tear will convince a potential buyer that it is in good condition and has been well looked after.

  • Give your car a clean on the inside and out. Get rid of any rubbish and make sure you remember to give it a good hoover. A professional valet service could well be worth it.
  • An air freshener is a small expense that can make a big difference to your interior – this is especially important if you have a dog that travels with you in the car sometimes.
  • Check the oil levels, screen wash, coolant and brake fluid. Top these up if necessary.
  • Check that all the lights are working, including the indicators, brake and reverse lights.
  • Is there anything in your car that is showing particular wear that could be replaced cheaply? For example, a new set of mats could make a huge difference and won’t cost you an arm and a leg.
  • Make sure you check your tyres. Get yourself down to a petrol station (you’ll need enough fuel for a couple of test drives anyway) and make sure the tyres are properly inflated. Make sure that the tread depth of each of your tyres is at least 1.6mm and double check that you’ve got a spare ready for action.
  • If there is any damage to the paintwork, alloys or there are any noticeable dents, it might be worth getting these repaired. This is likely to make a big difference with newer or expensive cars, however, older cars are less likely to increase much in value by having some chips repaired. Do your research before you book non-essential repairs like these in and make sure you will make your money back.
  • Is your cars MOT coming up? If it is, it might be worth getting that done before you put your advert up. Cars that have had a recent MOT and service are more attractive to buyers. As a general rule, if the car will need an MOT in the next three months, get it done before you sell it.
  • A step that is often overlooked is to clear your entertainment or Bluetooth system of any of your data. Cars are getting more and more sophisticated hands-free, entertainment and sat nav systems in-built. If you have a newer car with any of these features, you should definitely wipe them of any of your details. If you forget to do this, you could unwittingly reveal the details of your phone contacts and the locations of the homes of your friends and family.

If you follow these steps, you could really impress a potential buyer and you might add hundreds of pounds to the overall value of your car.


Step 3: Find all the relevant documentation

It is important to gather all the relevant documents for your car before start advertising and inviting buyers to test drive it. Dig out the car handbook, MOT certificates and service records dating back as far as you can find, and any other service or maintenance records for any major work on the car. You can get any MOT and service certificates stamped retrospectively if these are missing. You’ll need to hand all of these over when you sell the car and it will save you searching for them in a rush (if you haven’t already got them neatly filed away of course).

While these documents are proof that the car has been properly maintained and looked after, it is important not to let buyers make copies of these before you have sold the car to them.  


Step 4: Where to advertise your car

The easiest way to advertise your car is online. There are many sites where you can place ads. Here are some of the top examples you might want to consider:

  • Of course, we recommend Friday-Ad as a great place to advertise your used car. It’s free to put your car on the site which attracts millions of visitors every year so your ad will be seen by plenty of potential buyers.
  • Other options include eBay which will allow you to auction your car (you can set a minimum purchase price to avoid disappointment here) or sell it for a fixed amount.
  • Gumtree is another popular option for used cars.

Don’t discount other options such as print advertising or even sticking a “For Sale” poster in your car window if you don’t need to make a speedy sale. The disadvantage of advertising in print is that you don’t get as much room to show off pictures of your car.


Step 5: Post your ad

There are some things that your used car advert must include:

  • Make of vehicle
  • Model of vehicle
  • The year of manufacture
  • Colour of vehicle
  • Condition of vehicle
  • Details of when the car had its last service/MOT

Be as accurate as possible when you’re describing your car and avoid making any false claims. Make sure that it’s easy for interested buyers to contact you and include the city or area that you live in so that local buyers can find you more easily.

Photographs are an essential part of your advert so include lots of them. Take several of the exterior of the vehicle from different angles and get some clear images of the boot, the front of the car and the rear passenger area too.

Make sure you don’t give details away in your advert or over the phone such as your car’s vehicle identification number which could allow your advert to be cloned.


Step 6: Test drives

When it comes to meeting interested buyers, remember safety first. Always take full contact details when a buyer is coming to meet you (including name, contact number and address) and meet somewhere familiar to you, ideally your home.

Before allowing anyone to test drive your car, check that they are covered either by your insurance or their own. You might need to get some temporary insurance to cover the test drive. Also, ask to see a driving licence. Genuine buyers will completely understand your caution here and should be happy to do so.

Always accompany the buyer on the test drive and only give them the keys once you are in the passenger seat.

If you are at all nervous about this prospect, ask a friend or family member to come too.


Step 7: Negotiations

If you have taken the advice in Step 1 to price your car a little above what you feel your car to be worth, you should have a little room to do some haggling. If a buyer successfully negotiates with you, they will feel that they have bagged a bargain and you will still have the price you want. If a buyer refuses to offer a reasonable price, stand firm. There will be other buyers.


Step 8: Payment

Never hand over the keys until you are certain that the payment has been made in full. Perhaps the best way to take payment is via an online bank transfer. These can take place almost immediately these days.

If the buyer wishes to pay in cash, consider arranging to meet at the bank and for them to hand you the money there and then. You can then deposit this straight into your account.

If the buyer wants to pay by cheque, wait until this has cleared before you hand over the keys. Remember that even if the funds are marked as arriving in your account, they have not cleared until they become available to you.

Be very wary of offers to buy your car without it being seen in person or a payment method you’re not familiar with. You can check the FSA register of payment services which are authorised in the UK if you’re not sure whether or not to trust a payment method.


Step 9: Receipt

If you’ve made a successful sale, congratulations! But don’t let them drive off just yet. Make sure that you print off two copies of a seller’s contract and make sure that you and the buyer sign and date both copies. This downloadable contract from the AA is a readymade document that will do the job. Give one to the buyer and keep one yourself as proof of purchase.

Along with the receipt, hand over the car’s handbook and the keys. Make sure that they also take MOT certificates and the servicing history with them too.

Give the buyer the V5C/2 section of the vehicle’s proof of keepership document. This will suffice until the DVLA records are updated

Make sure that you hang on to the buyer’s details (the full name, number and address that you took when arranging the test drive) with the receipt.


Step 10: Who you should notify

The final step is to tell the DVLA that the vehicle has changed hands. If you don’t do this, you might end up with the new owner’s driving offences.

The easiest way to do this is online. Fill out the form on the government’s website and their records will be immediately updated. They’ll also send you a refund for any unused vehicle tax, usually through the post in the form of a cheque.

If you prefer, you can send your physical V5C form to the DVLA via the post and they will update their records from this. This does take a little longer, however.

Don’t forget to inform your insurer that you have sold the car too.



We’ve summarised this information in a handy checklist.