There are plenty of ways in which you can market your business online, from using social media and email marketing to advertising in print and other offline channels. Whilst banner advertising – being one of the oldest forms of online advertising – is often overlooked, it can still be an integral part to any successful digital campaign. So long as you are using the right messages, in the correct context, your banner advertising campaign should be a hit.
Advertisers have, for years, been aiming to place their captivating brand messages in ‘free’ spaces where consumers will encounter them on a daily basis. For example, in the adverts between their favourite television programmes, when they walk down the street or as they are looking through their post.
Nowadays, a strategically placed banner with a good strong ‘call to action’ can be just as effective as the methods of old. If you get your banner in front of the right audience and ensure that it is well designed with a nice strong message, you will be able to see a good return on your investment.
Here are just a few reasons why you should consider banner advertising to boost your business.
Whilst you will launch almost all of your marketing campaigns in order to generate more customers for your dealership, another very important thing to consider is brand awareness. This does not lead to results overnight, but what it does do is leave your business in the thoughts of potential customers. Then, when they do require the service you offer, you will be at the forefront of their minds. Banner advertising is a great way to boost brand awareness as your dealership will be seen in association with a website that is popular and highly regarded among your target audience.
Good value advertising
Banner advertising is nice and cost effective as you are guaranteed to get a set number of impressions (this is the number of people that see your banner). This means that you know exactly how many people you are potentially reaching before you sign up and purchase your banner. They are also cost effective due to the fact that they are comparatively cheap to purchase when compared with a number of other forms of advertising. This is partly due to the fact that they are relatively quick and easy to create and add to a site.
You are able to select what to add to your banner and where it leads once a potential customer has clicked on it. This is vital as you can tailor the message based entirely on what you want to push at that time. If you get the message spot on and point it to the correct page then all of your potential customers are just one click away from your website. Here at Friday-Ad Motors, we have a professional team of in-house designers who are able to design your banner for you, meaning you can send us your spec and we can create something that will be effective in driving potential new leads to your dealership. It is vital that your banner not only has a good strong ‘call to action’ but also that it is well designed and stands out from the page nicely. You want people’s eyes to be drawn to it!
Most forms of blanket marketing – excluding email marketing – can be rather vague in their targeting. This is not the case with banner advertising. You are able to have your banner appear in front of groups that are narrowed down by a number of characteristics including their interests, location and others. If you target the correct people with a message that is relevant to their needs then you are ensuring that you get a great return on investment.
Whatever the ‘call to action’ is on your banner, it is very simple to measure the ‘click-through rate’ and see exactly how many potential customers have clicked on your banner. By analysing this number you are able to see how successful your banner campaign has been, meaning you know whether or not it is worth continuing with the banner and spending more money on it, or if you need to make changes and take a different approach.
If you want to advertise your business to the Friday-Ad Motors audience then a banner may be perfect for you. Simply leave your details in the form below and one of our friendly sales team will be in touch!
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