Award-winning automotive web provider Spidersnet has launched a free-to-use online Learning Hub to educate car dealers in all aspects of digital marketing.

Car dealers can access this rich source of information to master key aspects of marketing – in particular search engine optimisation (SEO), social media and the importance of becoming mobile-ready.

Head of Marketing at Spidersnet, Adam Rowden, said: “We’ve been working hard to educate our dealers in digital marketing for years now with a range of free workshops. We wanted to expand this to offer them not only face-to-face tuition, but also some guides and advice that they can access for free, 24/7.

“We have a team of experts at our disposal who can create a range of informative resources that are specifically tailored to members of the automotive industry. And our aim is to continue to grow the Learning Hub with new guides and features going live throughout the year!”

The Hub covers topics from online reviews and how they can boost your search ranking, to business citations and online blog writing. Spidersnet also offers more indepth information on technical aspects of SEO from metadata, to links and Google algorithms, offering dealers a chance to gain a deeper understanding of the subject.

Social media is another vital cog in the wheel of digital marketing. Therefore, Spidersnet has included a range of guides on Facebook, Twitter and more, to help dealers be more proactive online.

Cars of Portsmouth have been a Spidersnet customer for a number of years and the company comments: “Spidersnet are not just a web service provider, they are also a partner in developing your web presence. Whether you’re new to the business or an old pro, their media input is invaluable.

“The Learning Hub has practically everything that you need to know to increase brand awareness and sharpen your presence on the web.”

Nigel Gray from MJ Warner, another Spidersnet client, said: “To build a brand and truly engage your customers you need to fully understand all the different aspects of social media, search engine optimisation, blogging, analytics etc.

“The Spidersnet Learning Hub offers you that insight, allowing you to develop your business and take it forward.”

Charlie Gibson, Spidersnet’s Sales Manager, also said: “It’s important to us, as a business, that we are looking after our dealers’ best interests. We appreciate that in order to remain up-to-date, they need to keep up with the ever-changing world of online customer trends.

“We don’t see our dealers as just a number. We want to help them develop along the way, and the Learning Hub is going a long way to ensuring that they are able to realise their online potential.”

Spidersnet is an award winning automotive web design company that is 100% dedicated to creating fantastic car dealer websites for all of its clients.

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