Are you wondering how else to promote your wedding business in 2023? Marketing your business can be daunting and seem like it could be too pricey for your budget. However, it doesn’t have to be complicated or expensive. We’re all about supporting small businesses so we have some great tips and tricks for promoting your wedding or events service for free that will help you to grow and thrive in 2023 and onwards.
Create a topical blog post
Writing a blog post can be an incredibly effective marketing tool. It can help you to reach new clients and promote your business at the same time. You could host it on your own site or write a guest post on a relevant site to reach out to a new audience. It’s an opportunity to showcase your expert knowledge to potential customers and answer any questions they might have. Be sure to make sure your content is as engaging as you can to draw in as many potential clients as possible.
Make use of free business listings
Listing your business in a directory is a great way for new clients in your area to find you. By creating a listing, you can increase your visibility in related search results, which will help you attract more potential customers. Sites like Friday-Ad allow you to create a business profile for free. From there you can include important information about your business, such contact details, prices and more. You can also pull in any Google reviews you may have.
Social media giveaways
Giveaways through social media can be a brilliant way for your wedding business to increase its brand awareness and drive potential customers to your website or social media page to tell them a bit more about what you do. If your giveaway is good enough, those who enter it are likely to share it with their friends or anyone else they know who might be tying the knot. As part of the contest you could also encourage people to like or follow your page which can help build your following.
Leaverage on testimonials & reviews
Reviews are extremely important for couples consider when it comes to deciding on which wedding suppliers to use at their wedding. According to Wedding Wire, a massive 80% of couples consider reviews to be “very important,”. On top of this, couples are more likely to consider using a supplier that has both positive and negative reviews rather than no reviews at all.
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