Channel 4 has launched an  initiative to help small to medium sized business advertise on TV for the first time. The ‘4Sales Greenhouse Fund’ aims to help businesses that have never had the budget to advertise on TV before with match-funded commercial airtime across Channel 4’s portfolio. 

The new £3m airtime relief scheme is a temporary solution that is aimed at SMEs looking to grow as the UK begins to come out of lockdown. In order to qualify, brands have to commit their campaigns  to being ‘exclusive’ to Channel 4 for a duration of six months. Matt Salmon, director of sales at Channel 4, stated: “As we start to see the economy opening up again and lockdown easing our new Greenhouse Fund will help small British businesses to embrace the power of TV at a time when audience numbers are spiking and talking to consumers has never been more important.” 

Natural energy drink company ‘Tenzing’ is the first company to take up the opportunity of the new match-fund offer. The founder, Huib Van Bockel, says: “In these challenging times we decided not to hold on to our budget and wait for this to be over, but to keep pushing ahead. We strongly believe all businesses should take responsibility and do everything they can to keep our economy going. For this we were looking for a like-minded media partner and we found that in Channel 4.”

What a great new initiative!

Are you a small business looking for some extra exposure but you have a limited budget?

An example business page on Friday-Ad

Friday-Ad are here to help support small to large businesses by allowing them free advertising to our community. We have over 1.2 million visitors coming to our site each month looking for a huge range of services (health, beauty, fitness, partys, leisure, garden, web and more!), businesses and items within a huge range of areas. By setting up a business page on Friday-Ad, you can benefit from:

  • An unlimited number of ads on your profile
  • The option to set up a shop
  • Reviews and results tracking attached to your profile
  • The option to have the business featured on the Friday-Ad homepage.
  • The option to feature your content on our highly engaged blog


Our June offering…

To give extra support to small businesses at this time, Friday-Ad are also offering a free email feature (worth £50 to 143,611 subscribers) when you purchase a ’28 day homepage premium ad’ on Friday-Ad! Find out more 


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