This traffic is heading straight to the mobile optimised site, which gives people the ability to browse your cars on the move. It also gives our users greater choice and most importantly, it gives you, the dealer, a better response.
When you combine the main site’s audience and the mobile audience, the number of users visiting Friday-Ad Motors is now far greater than it was a year ago.
The combined total is now topping 140,000 visitors a week, which is over 20% greater than it was this time last year.
According to internet giant Google, there are around 23 million smartphones in the UK, which is around 50% of the mobile phones in the entire country. This means that more and more people are accessing the internet using their phones.
So by optimising our mobile site for smartphone users we are making their browsing experience easier and making it easier for them to purchase one of your vehicles.
Here at Friday-Ad Motors we will continue to explore options for further improving the site experience, and growing traffic to the site. Ultimately this should benefit you, the dealers, by providing you with increased leads.
Photo by The GameWay